Next month I will be heading to San Diego, CA for Baptie & Company’s 14th annual Channel Focus North America conference—May 3-4. This event brings together industry leaders to talk about the latest channel marketing trends in order to grow business.
Make It Smart
As the technology industry has evolved, so have our practices. You may have Read More
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There is no doubt that the Cloud and Cloud services represent a paradigm shift for technology providers, business customers, and consumers during the next few years. To quote Peter Sondergaard, Gartner Sr. VP:
“Cloud computing will transform the IT industry as it will alter the financial model upon which investors look at technology providers, and it Read More
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Are you sure you know what motivates your resellers?
Every company selling through an indirect channel wants to achieve greater partner mind share. What makes the resellers want to sell more AND achieve the ROI that you need for your programs? Incentives! When used appropriately they:
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