The trees are changing color here in Seattle and that means….you thought I was going to say Fall is in the air right? Well, yes, but it also means that we are all thinking about 2012 and not just those Doomsday predictions. It’s time to plan budgets and strategies for the Channel.
We talk a lot Read More
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The questions that are among the most consistently asked of the channel professionals at hawkeye are often tied to MDF and co-op fund utilization. From a foundational level of understanding metrics to a more complex level of application analysis, there is much room for error and confusion. However, we have identified two mutually exclusive categories Read More
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Rewards Programs and MDF/Co-op Programs serve different purposes, but the more I speak with clients and present solutions to real-life issues, the more I think that these programs have significant overlap. Let me explain.
Some Rewards Programs target the company to incent and reward specific behaviors that have value to the vendor and their partners.
MDF and Read More
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Peter Ostrow, a Research Director at Aberdeen Group, is conducting a survey that will help companies with indirect selling partners assist them in hitting their quota more consistently. By participating in this brief survey, you will be able to see how your experiences in partner relationship management and channel enablement compare with those of your Read More
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The topic of measuring ROI on channel MDF/Co-op programs is one that surfaces in almost every conversation with channel clients. Inevitably, when I discuss this subject with other solution providers like hawkeye, the conversation starts with how to measure and shifts to how to improve MDF/Co-op programs.
Here are 3 practical ways to measure ROI on Read More
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Social media tactics are becoming an established (not just alternative) marketing channel, and partners need help. MDF/Co-op programs are intended to fund a partner’s marketing activities where the vendor’s product/service is jointly marketed with a partner’s product/service. There is:
A shift in the types of marketing activities that partners need to be successful
An increasing number of Read More
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