The trees are changing color here in Seattle and that means….you thought I was going to say Fall is in the air right? Well, yes, but it also means that we are all thinking about 2012 and not just those Doomsday predictions. It’s time to plan budgets and strategies for the Channel.
We talk a lot Read More
{ 0 comments }
For many technology vendors (B2B or B2C), the channel is their primary vehicle for increasing revenue and expanding market share. As the equation goes, partner success = vendor success.
Unfortunately, vendors often lose sight of the day-to-day operations of their partners – a disconnect that can limit opportunities. In order to cultivate a successful business relationship, Read More
{ 0 comments }
Are you sure you know what motivates your resellers?
Every company selling through an indirect channel wants to achieve greater partner mind share. What makes the resellers want to sell more AND achieve the ROI that you need for your programs? Incentives! When used appropriately they:
{ 0 comments }
As temperatures cool down and the leaves begin to change, it’s apparent that summer is coming to an end. Hopefully we’ve all had an opportunity to reflect about the year thus far, and contemplate channel priorities for the second half of 2010. Getting away from the daily minutia and asking yourself some basic questions may Read More
{ 0 comments }
Channel Champion is your source for best practice and industry expertise on all things channel marketing, Sign up for weekly updates and get the knowledge to become a channel champion! Read more 
©2010-2012 hawkeye, all rights reserved