Email Content: Do you think anyone is going to read that?

by Becky Anderson

in Author, Channel Trends, Partner Marketing

Do you think you have a lot to say? Do you think more words will get your point across and sell more of what you’re selling? It won’t! People don’t have the time and patience today to read lines of text in an email message. Content must be able to be quickly scanned.

Before designing an email, ask yourself a few questions:

  1. What is the type and source of your content? Is it whitepapers, articles, blog, trends?
  2. Who is your audience? Do you know anything about your subscribers (personalized content)?
  3. Is it clear what the user needs to do?
  4. Are you helping your subscriber solve a problem NOW?

Here are some best practices to consider when creating email content: Read more…

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Email Content: Do you think anyone is going to read that?

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Email marketing: 5 old habits to kick!

by Becky Anderson

in Author, Partner Marketing

Did you know that 20% of commercial email never makes it to the inbox?

I’ve found that most deliverability issues stem from old, misguided ways of thinking about email marketing. If you want to get your message to the inbox, you must throw out your old habits and re-think your approach to permission marketing. How great would it be to reach that other 20%? Take a look at these five “old habits” you should consider tossing. Read more…

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Email marketing: 5 old habits to kick!

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