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CRM

Posted at March 27, 2013 by Craig DeWolf

PRM Today — What Is the Best Path For You?

Path

As an acronym, PRM stands for “Partner Relationship Management”—a rather nebulous term that is both a noun and an engagement philosophy.  Its counterpart “CRM” or “Customer Relationship Management” would be nearly as nebulous, but thanks to Salesforce.com, everyone now knows what it is….or do they?  Like it’s CRM twin, in its basic form PRM is Read More

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Category : Author,PRM / CRM
Posted at July 19, 2011 by Tracy Delphia

And the questions keep on coming!

Survey

Next week (July 27th) is the capstone broadcast for hawkeye’s webinar series on the Data-Driven Organization. As the organizer for our webinars, I thought it would be fun to try something new this time so we’re taking questions during registration and the entire webinar is being built around submitted questions and registrants’ areas of interest. Read More

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Category : Author,Performance Measurement
Posted at July 7, 2011 by Dave Hafermann

The integration of CRM/PRM solutions doesn’t end with implementation

PRM CRM

Last week I participated in a webinar with Ian Hutchieson where we talked about CRM/PRM integration. Ian and I have worked together on several CRM/PRM projects – I drive the technical process and Ian works with the marketing team and business processes. We’ve distilled our experiences into a 4 step process shown in the diagram.
I wanted to revisit the sustain part Read More

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Category : Author,Channel Trends,PRM / CRM
Posted at June 23, 2011 by Tracy Delphia

PRM – Alive and Well!

Channel puzzle

In 2007, Amazon Consulting’s CEO Diane Krakora wrote an article declaring “The Demise of PRM As We Know It.” Her article sealed the fate at that time of a shift in attention from PRM to CRM solutions and the literature was virtually silent on the merits of PRM for a time.
Google Trends is by no Read More

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Category : Author,PRM / CRM