It is interesting that most channel marketers have a love/hate relationship with their Promotional Allowance Program (a broader term that includes MDF and Co-op funding models). The “love” portion applies because their partners love it (except for the overly cumbersome admin requirements and long payment processes that burden many programs today), and “hate” it because Read More
{ 0 comments }
After many years of working in various aspects of B2C and traditional B2B analytics, I have transitioned to Director of Analytics for hawkeye Channel. While the channel analytics world holds many challenges (unavailable data, inconsistent data, etc.) the fundamentals of channel data analysis are not unique.
The question I hear most from clients is “what are Read More
{ 0 comments }
At CFNA this year, we heard several vendors discussing how to manage a LinkedIn group at a very nuts-and-bolts stage and having questions about how to start a social plan. Long gone will be the days of “butts in seats”, as call centers dial campaign messages into partners on behalf of vendors. The new day Read More
{ 0 comments }
Many of our clients are wrestling with how to best enable partners to design and execute better co-marketing campaigns. With the advent of new media channels, the range and type of marketing activities available has grown exponentially from the early days of direct mail, email and advertising. We view Through Partner Marketing as being grouped Read More
{ 0 comments }
Channel Champion is your source for best practice and industry expertise on all things channel marketing, Sign up for weekly updates and get the knowledge to become a channel champion! Read more 
©2010-2012 hawkeye, all rights reserved