Meet the Authors

July 2011

Posted at July 19, 2011 by Tracy Delphia

And the questions keep on coming!

Survey

Next week (July 27th) is the capstone broadcast for hawkeye’s webinar series on the Data-Driven Organization. As the organizer for our webinars, I thought it would be fun to try something new this time so we’re taking questions during registration and the entire webinar is being built around submitted questions and registrants’ areas of interest. Read More

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Category : Author,Performance Measurement
Posted at July 7, 2011 by Dave Hafermann

The integration of CRM/PRM solutions doesn’t end with implementation

PRM CRM

Last week I participated in a webinar with Ian Hutchieson where we talked about CRM/PRM integration. Ian and I have worked together on several CRM/PRM projects – I drive the technical process and Ian works with the marketing team and business processes. We’ve distilled our experiences into a 4 step process shown in the diagram.
I wanted to revisit the sustain part Read More

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Category : Author,Channel Trends,PRM / CRM