April 2011

San Diego Channel Focus

Next month I will be heading to San Diego, CA for Baptie & Company’s 14th annual Channel Focus North America conference—May 3-4. This event brings together industry leaders to talk about the latest channel marketing trends in order to grow business.
Make It Smart
As the technology industry has evolved, so have our practices. You may have Read More

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Email Marketing

People are visual creatures, and while we’d prefer to look at eye-catching graphics instead of plain text emails, image-heavy emails are not the best way to capture the attention of your readers. Your design must be both appealing AND effective to successfully deliver your message. Blue Sky Factory recently published their 2011 Email Design Guidelines. Read More

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