During the recession it was a bit like pulling teeth to get partners to respond to vendor surveys. We’ve recently been conducting quite a few surveys for vendors and I’ve noticed that response rates are noticeably higher than they have been the last few years. Prior to the “Great Recession,” we would generally see response Read More
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Just what do lions and tigers and bears have to do with running a channel? It’s all the scary things that pop up unforeseen that do you in. Essentially, lions and tigers and bears. How do you best plan to make sure you don’t run into those scary things? Start from the desired end result Read More
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Low and behold, “economic experts” (The National Bureau of Economic Research) told us that we actually emerged from one of the worst recessions in history back in June 2009. I am glad they told me. I don’t know about you, but it did not look that way to me over a year ago! Apparently, 74% Read More
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Google “channel program simplification” and you’ll receive 492,000 results, many of which are links to press releases from companies announcing new, more simplified partner programs.
Simplification is the current channel buzz word, and everyone is jumping on the band wagon in response to partner feedback that their programs are too complex, too cumbersome, and anything but Read More
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I just finished reading, “A Year in Provence” by Peter Mayle. While this book doesn’t discuss the challenges of channel marketing, it does parallel the business environment faced by channel marketing professionals today – that is, doing more with less.
Budget decreases. Resource cut-backs.
Budgets and resources are tightly constrained within each of our client’s organizations. As Read More
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Did you know that 20% of commercial email never makes it to the inbox?
I’ve found that most deliverability issues stem from old, misguided ways of thinking about email marketing. If you want to get your message to the inbox, you must throw out your old habits and re-think your approach to permission marketing. How great Read More
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