Keeping your loyalty rewards program simple by minimizing complexity does wonders for getting partners to use it, and it’s a critical element of partner satisfaction (and thus loyalty). The quickest way to a simple and easy user experience (UX) starts by identifying the right loyalty technology that allows you to thoroughly segment and personalize your Read More
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The most hightly discussed topics at Channel Focus North America (CFNA) in Miami this year were business transformation (to the cloud), partner loyalty and incentives. In case you’re unfamiliar with CFNA, it’s one of the leading conferences dealing with channel marketing, and sales issues for senior executives in the technology and telecom industries, and this year, Read More
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As we finalize the topics of discussion for our webinar this week, a few things have become evident which are difficult to share with panelists from across the IT and Telco industry. Research suggests around 38% of companies claim to measure loyalty rewards program ROI, but we would submit that only about 3% of vendors Read More
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Forrester’s latest forecast estimates that $2,088 billion (USD) will be spent on IT next year. About 65% of that goes through the channel – $1,357B. And about $63B will be spent on channel marketing.
63. Billion. Dollars.
On channel marketing.
The lion’s share of that is spent on partner incentives (about $50B). The question for vendors is whether Read More
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A lot of vendors ask the same question, “What are the best ways to motivate my channel partners to sell my products?” This is an important thing to ask as we often see examples of wasted resources and bad practices in vendors’ efforts to earn their partners’ loyalty. On average, vendors spend about $55 billion Read More
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One principle of effective direct marketing is to have a deep understanding of your audience so you can ensure each message is relevant. So why then do many channel marketers still treat their entire partner base as one large group when it comes to promoting partner marketing activities – only to discover a low uptake Read More
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