This may be a provocative question and the knee jerk reaction would be: “Of course they are – that’s what I am paying them for.” But have you asked yourself the following questions?
1. Are my Partner Account Managers (PAMs) contributing to the organic growth of my top tier partners? Are they truly impacting sales and Read More
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Keeping your loyalty rewards program simple by minimizing complexity does wonders for getting partners to use it, and it’s a critical element of partner satisfaction (and thus loyalty). The quickest way to a simple and easy user experience (UX) starts by identifying the right loyalty technology that allows you to thoroughly segment and personalize your Read More
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Last week we had the pleasure of hosting Forrester analysts in our offices. Among the many interesting topics we discussed– PRM, Through-Partner Marketing, Partner Engagement and many more – one that kept coming up was the increasing relevance of Partner Experience (Px) in the channel today.
Why Px? Why now?
Customer Experience (Cx) has been a hot topic Read More
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Partner loyalty is a big topic for 2013 – manufacturers are now competing for a shrinking pool of partners. Surveys can be one way for you to engage with your partner ecosystem and let them know that you respect their opinions and are willing to make changes in response to their feedback.
Someone recently asked me Read More
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As I’m making the final touches to a new eBook “The Playbook Part 2 – Through-partner marketing” I thought I’d share a sneak peek into the content. If you’re registered with us, you’ll see it in your email next Wednesday or on a social sharing site.
I’ll be touching on one area of the eBook where Read More
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I hope you had an opportunity to attend our recent webinar: “Measuring Channel Program Performance and ROI.” It was an interactive session with lots of questions from the attendees. It’s great to know that this topic is foremost in many people’s minds as we enter the New Year.
In the webinar we emphasized that tracking channel Read More
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Channel Champion is your source for best practice and industry expertise on all things channel marketing, Sign up for weekly updates and get the knowledge to become a channel champion! Read more 
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