William Gilsing

Post image for Are your Partner Account Managers making a difference?

This may be a provocative question and the knee jerk reaction would be: “Of course they are –that’s what I am paying them for.” But have you asked yourself the following questions?
1. Are my Partner Account Managers (PAMs) contributing to the organic growth of my top tier partners? Are they truly impacting sales and providing Read More

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Post image for Partner and Program Performance Measurement

I hope you had an opportunity to attend our recent webinar: “Measuring Channel Program Performance and ROI.” It was an interactive session with lots of questions from the attendees. It’s great to know that this topic is foremost in many people’s minds as we enter the New Year.
In the webinar we emphasized that tracking channel Read More

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Channel and Cloud

There is no doubt that the Cloud and Cloud services represent a paradigm shift for technology providers, business customers, and consumers during the next few years. To quote Peter Sondergaard, Gartner Sr. VP:
“Cloud computing will transform the IT industry as it will alter the financial model upon which investors look at technology providers, and it Read More

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Motivating channel partneres

Low and behold, “economic experts” (The National Bureau of Economic Research) told us that we actually emerged from one of the worst recessions in history back in June 2009. I am glad they told me. I don’t know about you, but it did not look that way to me over a year ago! Apparently, 74% Read More

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channel team questions

As temperatures cool down and the leaves begin to change, it’s apparent that summer is coming to an end.  Hopefully we’ve all had an opportunity to reflect about the year thus far, and contemplate channel priorities for the second half of 2010. Getting away from the daily minutia and asking yourself some basic questions may Read More

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