Yeah, yeah, the title is riffing off of a Will Smith song that I probably won’t be able to get out of my head now. But “sticky partner loyalty” is a concept I think we’re all going to be hearing more about this year. Forrester has been taking a pretty close look at partner loyalty Read More
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Partner loyalty is a big topic for 2013 – manufacturers are now competing for a shrinking pool of partners. Surveys can be one way for you to engage with your partner ecosystem and let them know that you respect their opinions and are willing to make changes in response to their feedback.
Someone recently asked me Read More
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Forrester’s latest forecast estimates that $2,088 billion (USD) will be spent on IT next year. About 65% of that goes through the channel – $1,357B. And about $63B will be spent on channel marketing.
63. Billion. Dollars.
On channel marketing.
The lion’s share of that is spent on partner incentives (about $50B). The question for vendors is whether Read More
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Channel transformation is the result of many changes in the channel including a move to services and the shift to a recurring revenue model, as more vendors and partners embrace the opportunities of the cloud. The transformation is leading to a decline in the number of channel companies. Forrester notes the decline in channel companies Read More
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We’ve been talking about incentives a lot lately here at hawkeye Channel. Why? Well….when vendors globally spend nearly $70 billion annually on channel marketing and of that, about $55 billion is spent on incentives we know how important it is to our clients. Nobody wants to spend that kind of money and hope that they Read More
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The first day of Channel Focus North America with Channel Focus Latin America has concluded and it was a very full day of insightful presentations and workshops. Baptie &Company arranged some surprise entertainment during dinner this evening: a table-side magician. The magic act was an apropos choice to conclude the day given that many of Read More
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