It’s just the nature of partner portals: they expand as fast as marketers conceive of new programs, benefits or promotions and grow tentacles that lead to microsites dedicated to specific products, partner audiences or markets. One prominent global software manufacturer recently estimated that their partner portal includes 40,000 assets on the primary site alone – microsite asset count not included.
Imagine a partner’s dilemma, then: When a partner needs information, they need it now, typically because they are trying to complete a specific task. Field-managed partners have the benefit of contacting their rep. Non-managed partners, however, rely on a partner portal that is information-wealthy, though often navigation-poor due to the amount of content within the portal and the ad hoc manner in which portals can evolve. Read more…
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