We know that sales promotions work, otherwise companies from Shanghai to Chicago would not spend billions of dollars every year offering incentives to their partners.
Then why do so many promotions fail to generate enthusiasm and sales for the companies that deploy them? What’s the secret recipe that makes some promotions so successful? Well, I can tell you the secret sauce doesn’t magically pour forth from a bottle. There’s a process that must be followed, and it takes time to get the recipe just right. Here are the 5 key ingredients: Read more…
Google “channel program simplification” and you’ll receive 492,000 results, many of which are links to press releases from companies announcing new, more simplified partner programs.
Simplification is the current channel buzz word, and everyone is jumping on the band wagon in response to partner feedback that their programs are too complex, too cumbersome, and anything but crystal clear.
My initial reaction was “It’s about time!” But then I thought: “What exactly is simplification and at what point is a program simple enough?” So I did a little more research, and here’s what a few of the largest technology companies are doing to simplify their programs: Read more…
