Keeping your loyalty rewards program simple by minimizing complexity does wonders for getting partners to use it, and it’s a critical element of partner satisfaction (and thus loyalty). The quickest way to a simple and easy user experience (UX) starts by identifying the right loyalty technology that allows you to thoroughly segment and personalize your Read More
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The most hightly discussed topics at Channel Focus North America (CFNA) in Miami this year were business transformation (to the cloud), partner loyalty and incentives. In case you’re unfamiliar with CFNA, it’s one of the leading conferences dealing with channel marketing, and sales issues for senior executives in the technology and telecom industries, and this year, Read More
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As we finalize the topics of discussion for our webinar this week, a few things have become evident which are difficult to share with panelists from across the IT and Telco industry. Research suggests around 38% of companies claim to measure loyalty rewards program ROI, but we would submit that only about 3% of vendors Read More
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You’ve probably got a wallet full of rewards cards tracking points for your favorite coffee, clothing, book purchases and more. The concept of offering rewards in exchange for business isn’t new. But most manufacturers have failed to make the leap in logic that running a loyalty program (rewards to individuals) is not all that different Read More
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I recently attended Engagement Expo in Frisco, Texas. This B2B event organized by the Loyalty 360 organization attracted a couple hundred people looking to learn more about loyalty in the B2B space for the next 2012 sales cycle. There were many learnings about effective prospect engagement and acquisition, but two major themes emerged very clearly.
The Read More
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Thank you for attending (or not) our webinar on channel incentives for this new economy. During the webinar, we reviewed the effects of the Great Recession on the channel and how it has impacted IT & Telecom vendor’s incentive programs. We also listened to the “voice of the partner” to better understand their challenges participating Read More
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