The first day of Channel Focus North America with Channel Focus Latin America has concluded and it was a very full day of insightful presentations and workshops. Baptie &Company arranged some surprise entertainment during dinner this evening: a table-side magician. The magic act was an apropos choice to conclude the day given that many of the discussions revolved around business transformation which is shaping up to be a bit of “sleight of hand” for many in the channel. No one doubts that the channel and business models are changing. Channel vendors are hoping to transform their businesses and those of their partner ecosystems as effortlessly as the magician tonight transformed cards from one suit to another in front of our eyes. Both “tricks” – those of the magician and those of the channel – require practice and dedication to perfect. But unlike the magician carefully guarding his secrets, delegates at Channel Focus have been sharing information and insights to help the entire channel community grow.
Tomorrow is another full day of sharing and learning beginning with a breakfast keynote presentation on The State of the Channel. I’ll be shuffling through my deck of notes next week and while I may not pull a rabbit out of my hat, I hope to share some insights with you. Follow our hashtag #CFNA12 on Twitter for more updates from the conference.