This may be a provocative question and the knee jerk reaction would be: “Of course they are – that’s what I am paying them for.” But have you asked yourself the following questions?
1. Are my Partner Account Managers (PAMs) contributing to the organic growth of my top tier partners? Are they truly impacting sales and Read More
{ 0 comments }
Keeping your loyalty rewards program simple by minimizing complexity does wonders for getting partners to use it, and it’s a critical element of partner satisfaction (and thus loyalty). The quickest way to a simple and easy user experience (UX) starts by identifying the right loyalty technology that allows you to thoroughly segment and personalize your Read More
{ 6 comments }
Last week we had the pleasure of hosting Forrester analysts in our offices. Among the many interesting topics we discussed– PRM, Through-Partner Marketing, Partner Engagement and many more – one that kept coming up was the increasing relevance of Partner Experience (Px) in the channel today.
Why Px? Why now?
Customer Experience (Cx) has been a hot topic Read More
{ 0 comments }
The most hightly discussed topics at Channel Focus North America (CFNA) in Miami this year were business transformation (to the cloud), partner loyalty and incentives. In case you’re unfamiliar with CFNA, it’s one of the leading conferences dealing with channel marketing, and sales issues for senior executives in the technology and telecom industries, and this year, Read More
{ 2 comments }
Yeah, yeah, the title is riffing off of a Will Smith song that I probably won’t be able to get out of my head now. But “sticky partner loyalty” is a concept I think we’re all going to be hearing more about this year. Forrester has been taking a pretty close look at partner loyalty Read More
{ 0 comments }
As an acronym, PRM stands for “Partner Relationship Management”—a rather nebulous term that is both a noun and an engagement philosophy. Its counterpart “CRM” or “Customer Relationship Management” would be nearly as nebulous, but thanks to Salesforce.com, everyone now knows what it is….or do they? Like it’s CRM twin, in its basic form PRM is Read More
{ 0 comments }
Channel Champion is your source for best practice and industry expertise on all things channel marketing, Sign up for weekly updates and get the knowledge to become a channel champion! Read more 
©2010-2012 hawkeye, all rights reserved